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For the last 12 years, I’ve been a writer and illustrator of children’s books for Disney. I used to think that a career shift into experience design would force me to drop my 10 years of storytelling experience, but it’s a tool for delivering information that I continue to utilize almost every day.

One of my favorite aspects of studying storytelling is that it encompasses all of the liberal arts. The story of storytelling, is an anthropological journey through art, history, science, and technology.

Stories command attention. They can be deeply, persuasive, and of course, enjoyable. A life without stories would be a life with only roadsigns, calculators, numbers, spreadsheets, graphs, and short sentences that would bore even Alexa, Siri, and Google Home.

In my experience, stories are one of the best tools for conveying the value design can bring, and few things can help move a project forward as well as a good story can.

Julian HectorComment